Furniture industry and real estate market go against each other in 2012 or will enter the golden age

The policy of real estate is changing day by day, and what remains unchanged is the confidence of the state in regulation and control. As a downstream industry, the household industry is more or less affected by the property market. However, with the introduction of suitable housing and the increasing proportion of renovation of old houses, the furniture industry has achieved rapid development, contrary to the downturn of the property market, entered the golden age of development.

　　Trends are now entering the golden stage of development

Professionals believe that the furniture industry is an evergreen industry, but also a sustainable development industry, rich people's industry.

At present, our country is still in the intermediate stage of industrialization, and the urbanization rate is relatively low. If we want to reach the level of moderately developed countries, we still have 20 years to go. I think these 20 years are also the 20 years of sustained and steady development of China's furniture industry and the golden development period of the furniture industry. If we focus on quantity expansion in the first 20 years, we will focus on quality improvement in the next 20 years. We should seize the golden opportunity period, because now the national economy is moving forward at the rate of 8%, which requires a lot of furniture. If GDP growth is 8%, the growth rate of the furniture industry will be about 15%. Only by maintaining this speed can we coordinate.

Looking from the international market, although there are many uncertainties, but I think that cheap Chinese furniture will still be welcomed by the people of the world, so exports will grow steadily, but the growth rate will not be very large.

Another development trend is that our industry may continue to shift northward to the Midwest, which will also make our overall industrial layout more reasonable.

　　Operation: The situation in 2012 will be better than last year

Since last year, although affected by the international financial crisis, the furniture industry has suffered considerable difficulties. However, under the guidance of a series of policies of maintaining growth, expanding domestic demand and restructuring, and with the joint efforts of the whole industry, the furniture industry has overcome various difficulties, steadily increased production, achieved initial results in restructuring, markedly improved economic benefits and further expanded the domestic market. According to statistics, from January to October 2011, the total output value of furniture industry was 41.31 billion yuan, while in October, the total output value of furniture industry was 46.824 billion yuan, and the number of enterprises in furniture industry was 4086. About RMB 100 million. In the first quarter of this year, exports grew by 26% year on year.

Industry insiders said that at present, the operation of the furniture industry has the following characteristics: First, export enterprises have greater difficulties. From the point of view of Enterprises above the scale, the development momentum of brand enterprises with domestic sales as the main factor is better. Enterprises with export as the main factor, especially those exporting to Europe and the United States, have more difficulties. Individual enterprises have declined a lot. Small and medium-sized enterprises without brand are also more difficult. Last year, a number of them fell, but the amount is not very large. Second, the development of various regions is not balanced enough. Zhejiang, Shandong, Hebei, Beijing and Sichuan have developed relatively fast, and private enterprises in Guangdong have also developed rapidly. In addition, the speed of our industrial transfer has accelerated significantly, and the exports of Henan, Jiangxi and Anhui, which are growing rapidly, have more than doubled. This is all from Guangdong to these places. The development of Northeast China is not fast, and the development of other places is relatively slow. Third, we have achieved results in restructuring and promoting transformation. Faced with the financial crisis, the majority of enterprises continue to adjust the structure, improve quality, increase varieties and promote industrial upgrading, plus enterprises to strengthen management, reduce costs, so the benefits of enterprises have improved significantly.

At present, there are several main problems in the development of the industry. First, the product quality is uneven, the high-grade products are insufficient, the production capacity of middle and low-grade products is excessive, and the competition is fierce. Second, blind development, many places have furniture as a key pillar industry development, which is of course good, but there have also been repeated construction problems. Third, the international situation is not clear, and exports are still more difficult. Fourthly, overall, the management is still extensive and labor productivity is low.